Design Portfolio of Amanda Culver

Short Bio

Concepting and designing for print are my passion and my expertise. I have more than 27 years of experience in print and web design with 18 years in creative leadership.

I have had an interesting design journey including retail ad design, association magazines, trade magazines, promotional product design, and web design and development. In my current role as Director of Publishing (Contract), I manage all of the design and production for MedMark, LLC, which includes five trade magazines, trade show materials, and marketing collateral.

I consistently take projects from concept to completion while exceeding project goals. Dental Sleep Practice magazine has won multiple American Graphic Design Awards. While I was the Creative Director at Farran Media, I assisted in raising their readership and online membership to the highest rates in the company's history.

As a hands-on, dedicated creative leader, I thrive when challenged in a fast-paced yet fun environment.

Experience

April 2014-Present (Contract)
MedMark, LLC, Director of Publishing (2025-Present) • Creative Director/Production Manager (2014-2025)
Manage the design and production for MedMark, LLC, including five dental trade magazines and all print and digital media. Be instrumental in the launch of the Dental Sleep Practice magazine. Concept and create the logo and design for the magazine which has won several American Graphic Design Awards. Concept and design all editorial for five trade magazines: Dental Sleep Practice, Endodontic Practice US, Implant Practice US, Orthodontic Practice US, and Pediatric Dental Practice US. Communicate with clients and authors to fulfill advertising/editorial contracts. Work closely with the editorial and sales teams. Provide creative direction and production for electronic and social media. Commission illustrations. Complete press checks and approve projects. Oversee and maintain brand identity. Responsible for the continuing education application process and monitors adherence to AGD PACE standards.

January 2015-Present
Freelance Creative Director/Design Consultant
Work closely with a myriad of clients to design projects that meet their goals and budget. Create trade show identity systems and experiential design (especially in the construction and engineering fields). Design publications in the recreation space. Product packaging design for beauty brands. Marketing collateral and calendar menu designs for schools. Business system and forms design for manufacturing and financial companies. Brochures and look book design in the home and interior industries. Design menus for restaurants. Design event logos and product labels for food suppliers. Book design and illustration. Photo restoration and color adjustment. Web, app, and social media graphics for diverse clients.

February 2005-March 2014
Farran Media, LLC, Creative Director (2006-2014) • Graphic Designer (2005)
Led, inspired and developed the creative team – two graphic designers, one e-media developer, and one multi-media developer. Oversaw the concept and design of all editorial for three monthly trade magazines (Dentaltown, Orthotown, Hygienetown). Provided creative direction and production for company websites, electronic media and social media. Art directed all video and audio projects. Created and implemented identity for annual trade show. Developed strategic concept for annual member campaign. Worked with external clients to create advertising materials. Collaborated with all internal teams. Commissioned and art directed photo shoots and illustrations. Integrated all types of media to enhance company brand while maintaining brand identity. Produced beautifully designed feature articles. Designed print and electronic marketing and sales materials. Managed vendor relationships. Controlled multiple budgets.

August 2004-February 2005
Identity Marketing, Graphic Designer
Created logos and designs for imprinting on promotional products and garments. Maintained client e-store. Redesigned company web sites. Utilized CAD to digitize and edit designs for embroidery.

August 1999-August 2004
ASU Alumni Association, Graphic Designer
Managed production of ASU Vision magazine from concept to printing. Created designs and layouts for all print and promotional products generated for the association (more than 200 projects annually). Managed the association web sites. Supervised students and assistant on layout production. Designed and distributed electronic newsletters. Scheduled and directed photo shoots. Worked closely with print representatives to meet the budget guidelines of each project. Tracked status of projects. Upheld and monitored the implementation of graphic standards. Evaluated the need for design-related software and hardware.

July 1998-August 1999
Albertsons Inc. Marketing Department, Layout and Production Artist
Produced multiple version weekly ads and store fliers with daily deadlines. Assisted layout team with the production of Shopper’s Guides. Designed materials for internal communications and point-of-purchase displays.

Technology

Proficient on Mac OS X in Adobe Creative Suite/Creative Cloud (Acrobat, Illustrator, InDesign, Photoshop), and Microsoft Office 365 (Excel, Outlook, PowerPoint, Word, Teams).
Working knowledge of Basecamp, Adobe Dreamweaver, hand-coded HTML & CSS, and Adobe Premier.
Familiar with Canva, Figma, Zoom, Asana, Slack, and Topaz.
Technical support knowledge and ability to troubleshoot.

Education

University of Denver, Bachelor of Fine Arts (BFA) degree in Graphic Design, 1998

Awards

2023 Health + Wellness Design Award - Publication Design - Dental Sleep Practice Fall 2022 issue
2020 Health + Wellness Design Award - Publication Design - Dental Sleep Practice Fall 2019 issue
2017 Health + Wellness Design Award - Publication Design - Dental Sleep Practice Patient Education Guide Summer 2017
2014 American Graphic Design Award - Publication Design - Dental Sleep Practice Spring 2014 issue
Farran Media Seven Year Service Recognition Award, February 2012
Farran Media Five Year Service Recognition Award, February 2010
ASU Institutional Advancement Employee of the Quarter, September 2001

Volunteerism

President, Board of Directors, Monterosa Planned Community Assoc., 2010-Current
Phoenix Walk for PKD Ambassador, PKD Foundation, 2023-Present
Consumer Reviewer, Department of Defense - Congressionally Directed Medical Research Programs, 2022-Present
Director-At-Large, Board of Directors, Monterosa Planned Community Assoc., 2008-2009